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How We Work

Same Process, Every Time. Only the Depth Changes.

Every offering follows the same rhythm. Only the scope of work changes by package.


Kickoff call in week 1, always with the people doing the work.

Baselines recorded before anything changes, so results are provable.

One reporting format across every channel you run with us.

The four phases

Twelve weeks, start to steady state

01

Discovery & Setup

Week 1 to 2

Audits, research, account and platform setup, calendars and performance baselines. We document where you are before we touch anything.

02

Foundation Build

Week 3 to 4

Core deliverables go live. Content, campaigns and on-page work begin on the channels in your package.

03

Growth & Scale

Week 5 to 8

Package-specific add-ons activate as tiers layer in more scope. Testing starts on the channels that have enough data.

04

Optimize & Report

Week 9 to 12

Performance tuning, strategy calls and reporting in plain English. We agree what carries into the next quarter.

Rollout schedule

What runs in which week

Week
1 2 3 4 5 6 7 8 9 10 11 12
Audits & research












Account setup












Content & campaigns live












Package add-ons












Testing & tuning












Reporting & calls













Active work

Ongoing, lighter load

Report or call

Ready to begin

Four steps to get moving

01

Confirm offerings and tier

Pick the services and the depth per service.

02

Sign-off and kickoff call

Week 1, with the team who will run your account.

03

Discovery begins

Setup and baselines across every channel in scope.

04

Reporting keeps you in the loop

Monthly, bi-weekly or weekly depending on tier.

Start your 12-week rollout

Getting started takes less than a week from first call to kickoff.

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