Same Process, Every Time. Only the Depth Changes.
The same digital marketing process runs on every offering. Only the scope of work changes by package.
The short answer
How does our digital marketing process actually run?
Our digital marketing process is a twelve-week cycle that repeats: the same four phases run every time and only the depth of work changes by tier. Weeks 1 to 2 are discovery and setup, weeks 3 to 4 are the foundation build, weeks 5 to 8 are growth and scale, and weeks 9 to 12 are optimisation and reporting.
Who this is for: businesses that have been burned by agencies who start fast and then go quiet, and want to see the sequence before signing. The same process applies whether you run one service or all eight.
Key takeaway: baselines are recorded before anything changes, so results are provable rather than asserted, and the kickoff call in week 1 is always with the people who will do the work. One reporting format covers every channel you run with us, and getting started takes under a week from first call to kickoff. Pick your services first, then the tier.
The four phases
Twelve weeks, start to steady state
Discovery & Setup
Week 1 to 2Audits, research, account and platform setup, calendars and performance baselines. We document where you are before we touch anything.
Foundation Build
Week 3 to 4Core deliverables go live. Content, campaigns and on-page work begin on the channels in your package.
Growth & Scale
Week 5 to 8Package-specific add-ons activate as tiers layer in more scope. Testing starts on the channels that have enough data.
Optimize & Report
Week 9 to 12Performance tuning, strategy calls and reporting in plain English. We agree what carries into the next quarter.
Rollout schedule
What runs in which week
Active work
Ongoing, lighter load
Report or call
Ready to begin
Four steps to get moving
Confirm offerings and tier
Pick the services and the depth per service.
Sign-off and kickoff call
Week 1, with the team who will run your account.
Discovery begins
Setup and baselines across every channel in scope.
Reporting keeps you in the loop
Monthly, bi-weekly or weekly depending on tier.
FAQ
Frequently asked questions about our process
How long before our digital marketing process shows results?
It depends on the channel. Paid campaigns usually produce leads inside the first two weeks, while SEO moves on local terms in 6 to 10 weeks and on competitive terms in 4 to 6 months, which is consistent with Google Search Central guidance that search changes take months to show. The twelve-week cycle is about reaching steady state, not the finish line.
What happens after week 12?
The digital marketing process continues on the same rhythm, with the quarterly review setting what carries forward. Nothing is rebuilt; the plan moves to the next set of priorities.
How often will we hear from you during the digital marketing process?
Monthly reporting on Starter, bi-weekly calls on Growth, and weekly calls with a dedicated manager on Premium.
What do you need from us to start the digital marketing process?
Access to the accounts and platforms in scope, brand assets, and one person who can approve work. Missing approvals are the most common cause of delay.
Can we start mid-quarter?
Yes. The twelve weeks of our digital marketing process run from your kickoff date rather than a fixed calendar quarter.
Who do we deal with day to day?
On Starter, a shared team with monthly reporting. On Growth, a named specialist with bi-weekly calls. On Premium, a dedicated manager with weekly calls across every channel you run with us.
What does the week 1 kickoff cover?
Goals, the numbers you already have, access to accounts and platforms, the approval chain, and the baselines we will measure against. It runs with the people who will do the work rather than a separate sales team.
What if something is not working by week 8?
That is what the growth and scale phase is for. Testing starts once a channel has enough data, and anything not producing is cut or reworked before the optimisation phase rather than carried to the end of the quarter.
Published 30 May 2024. Last updated 29 August 2026.
Start your 12-week rollout
Getting started takes less than a week from first call to kickoff.
