Email Marketing Agency
Own the inbox with campaigns that nurture and convert.
The short answer
What does an email marketing agency do?
An email marketing agency turns a list you already paid to build into repeat revenue, using campaigns you send and automations that run without you. Leyscale sets up welcome flows, offers, reminders and win-backs, in that order, because the automated messages are the ones that keep paying long after the setup work is done.
Who it is for: businesses with repeat purchase or a considered sales cycle, such as clinics, restaurants, retail and services. Having no list yet is fine. We set up capture on the site and social first, then start sending once there is a list worth mailing.
How we run it: authentication records are set up at the start and the list is kept clean, which is most of the battle with deliverability. We write the copy and you approve every campaign before it sends. Mailchimp or Brevo suit most clients, and if you already use something else we work in it rather than migrating for its own sake.
Key takeaway: the two automations worth building first are a welcome message and a 30 day nudge, and both take an afternoon to set up. Email works best fed by a website built for capture and Content Marketing that gives you something worth sending.
What is included
Three tiers. Pick your depth.
As an email marketing agency we run campaigns and automations in the background: welcome flows, offers, reminders and win-backs to the list you already paid to build.
Starter
Growth
Premium
Sending platform fees, such as Mailchimp or Brevo, are billed by the platform to you.
Who this is for
Match the tier to where you are now
Starter
Businesses with a small list that want to email it properly.
Growth
Stores and service brands ready for automated flows.
Premium
Larger lists that need segmentation and a real nurture programme.
FAQ
Frequently asked questions
We have no list. Can you still help?
Yes. We set up capture on the site and social first, then start sending once there is a list worth mailing.
Which platform does your email marketing agency use?
Mailchimp or Brevo for most clients. If you already use something else we will work in it.
Will emails land in spam?
We set up authentication records at the start and keep the list clean. That is most of the battle.
Who writes the copy at your email marketing agency?
We do, and you approve every campaign before it sends.
How often should an email marketing agency email our list?
Once or twice a month for most local businesses, more if you have genuine offers or news. Sending more often than you have something to say is the fastest way to train people to ignore you.
Can you migrate our existing list?
Yes, after checking how it was collected. A list that was bought or scraped will damage deliverability for everything you send afterwards, so we would rather rebuild than import it.
Do you design the emails?
Yes, and as an email marketing agency we template them to your brand so campaigns can go out quickly without a design round every time.
How does your email marketing agency measure performance?
Opens are reported but not treated as the goal. What we report on is clicks, enquiries and revenue attributed back to the send, on the same format as your other channels.
Published 30 May 2024. Last updated 29 August 2026.
Ready to start on Email Marketing?
Tell us your tier and we will send scope, timeline and price in one document.
