Google Ads Agency & PPC Management
Turn ad spend into predictable, measurable leads.
The short answer
What does a Google Ads agency actually manage?
PPC is advertising where you pay only when someone clicks, which makes it the fastest way to buy qualified attention and the easiest way to waste money without tracking. Leyscale builds Google and Meta campaigns around a single number, cost per qualified lead, and sets up tracking before the first rupee is spent so the reporting can be trusted.
Who it is for: service businesses that need enquiries every week rather than traffic in six months, and retailers with a clear offer and margin to defend. It is a fit if you can commit around Rs 15,000 a month per platform. Below that there is not enough data to optimise properly.
How we run it: conversion tracking goes into GA4 and Google Tag Manager first, then campaigns launch. The first month is mostly learning and cutting what does not work, with leads usually starting inside the first two weeks. You pay Google and Meta directly, so you always see the real spend.
Key takeaway: our fee covers management only and ad spend stays yours, never marked up. Premium includes landing page work; on other tiers you get recommendations or can add Website Design and Development. PPC and SEO together usually beat either alone, because search data from one sharpens the other.
What is included
Three tiers. Pick your depth.
As a Google Ads agency we build Google and Meta campaigns around one number: cost per qualified lead. Tracking is set up first, so the reporting can be trusted.
Starter
Growth
Premium
Management fee only. Ad spend is billed separately, minimum ₹15,000 per month suggested.
Who this is for
Match the tier to where you are now
Starter
First time advertisers testing one channel with a small budget.
Growth
Businesses with proven demand that want both Google and Meta running.
Premium
High ticket or high volume advertisers who need constant optimisation.
FAQ
Frequently asked questions
What is the minimum ad budget?
We suggest ₹15,000 a month per platform. Below that there is not enough data to optimise properly.
Is ad spend included in the Google Ads agency fee?
No. You pay the platforms directly, so you always see the real numbers. Our Google Ads agency fee covers the management.
Does your Google Ads agency build landing pages?
Premium includes landing page work. On other tiers we give recommendations, or you can add the Website service.
How soon do leads start?
Usually within the first two weeks of launch. The first month is mostly learning and cutting what does not work.
What is a good cost per lead?
It depends entirely on category and margin, so we set the target with you in week 1 from your own numbers rather than quoting an industry average that may not apply to your business.
Does your Google Ads agency manage Google and Meta together?
Yes, and we report them side by side on one format so you can see which channel is producing cheaper qualified leads rather than comparing two different dashboards.
Who owns the ad accounts with a Google Ads agency?
You do. As your Google Ads agency we create the accounts in your name and take access ourselves, so nothing is stranded if the engagement ends.
How quickly can campaigns go live?
Usually within two weeks of sign-off, once tracking is verified. We do not launch before conversion tracking is confirmed working, because unmeasured spend is the most common way budget disappears.
Published 30 May 2024. Last updated 29 August 2026.
Ready to start on PPC Advertising?
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