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Content Marketing Agency

Authority-building content that ranks and gets shared.

Content marketing agency strategy notes: white paper with the words Marketing Strategy

The short answer

What does a content marketing agency do?

A content marketing agency answers, in public, the questions your customers are already asking, so your business is the one they find. Leyscale researches those questions as keywords, writes the articles in-house, then reuses each piece across social, email and video so one commissioned article does more than one job.

Who it is for: businesses in categories where buyers research before they buy, such as clinics, real estate, finance and considered retail. It is a fit when you can commit to a few months, because content compounds. It is a poor fit if you need enquiries this week and nothing else is running yet.

How we run it: we do the keyword and question research and send a monthly plan, which you approve or swap before writing starts. Growth and Premium include a brand voice guide, and we read your existing material before writing anything. For technical categories, drafts go to a subject expert on your side to check facts before publishing.

Key takeaway: four articles a month on Growth and eight on Premium, written by our team from the research brief and never spun. We upload, format and add images if you give us site access. Content is the fuel that makes SEO and Social Media Marketing work harder.

What is included

Three tiers. Pick your depth.

As a content marketing agency we write articles that answer what your customers actually search for, then reuse them across social, email and video so one piece of work goes further.

Deliverable

Starter

Growth

Premium
Blog posts 4 per month, 500 to 700 words 8 per month, 700 to 1000 words 12 per month, 1000+ words
SEO Basic on-page Included Included
Repurposing Not included 4 social posts per month Full cross channel, social, email, YouTube
Extras Not included 1 downloadable resource and an email newsletter draft per month 2 video scripts, an explainer concept and 2 guest posts per month
Support Not included Not included Dedicated content strategist
Starter
Blog posts 4 per month, 500 to 700 words
SEO Basic on-page
Repurposing Not included
Extras Not included
Support Not included
Get Starter
Growth
Blog posts 8 per month, 700 to 1000 words
SEO Included
Repurposing 4 social posts per month
Extras 1 downloadable resource and an email newsletter draft per month
Support Not included
Get Growth
Premium
Blog posts 12 per month, 1000+ words
SEO Included
Repurposing Full cross channel, social, email, YouTube
Extras 2 video scripts, an explainer concept and 2 guest posts per month
Support Dedicated content strategist
Get Premium

All content is written and edited by people. We do not publish unedited AI drafts.

Who this is for

Match the tier to where you are now

S

Starter

Businesses starting to publish and needing a steady cadence.

G

Growth

Teams that want content feeding social and email as well as search.

P

Premium

Categories where depth wins and you need volume plus a strategist.

FAQ

Frequently asked questions

Who picks the topics when you hire a content marketing agency?

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We do the keyword and question research and send you a monthly plan. You approve or swap topics before writing starts.

Will content match how we speak?

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Growth and Premium include a brand voice guide. We also read your existing material before writing anything.

Does your content marketing agency publish it too?

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Yes, we upload, format and add images if you give us site access.

Can content be technical?

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Yes. For clinics, real estate or finance we send drafts for a subject expert on your side to check facts.

How long is a typical article?

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Length follows the question rather than a word target. A comparison piece that has to cover both sides properly runs long, and a straight how-to that can be answered in 700 words is not padded to hit a number.

Do you write in Hindi as well as English?

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English is standard. Hindi is available where the audience needs it, most often for social captions and WhatsApp copy rather than long-form articles.

Will your content marketing agency use AI to write our content?

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Research and drafting are done by our content team and every piece is edited by a person before it reaches you. You approve topics before writing and the draft before publishing.

What happens to the content if we stop working with your content marketing agency?

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It stays on your site and keeps earning traffic. That is the main argument for a content marketing agency over ads: the work does not switch off when the invoice does.

Published 30 May 2024. Last updated 29 August 2026.

Ready to start on Content Marketing?

Tell us your tier and we will send scope, timeline and price in one document.

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