
Google Business Profile Optimization: The Checklist We Use Before Anything Else
The Google Business Profile optimization checklist we run for any local business: categories, photos, reviews and hours, all done before we touch ads or SEO.
The short answer
Search engine optimization services are the work of making a site the clearest answer to the searches your customers already type, so it earns clicks without paying for each one. At Leyscale that runs in three stages: fix what is holding the site back technically, build pages and content around researched keywords, then earn the links and local signals that make those pages rank.
Who it is for: businesses that already have a website and want it found for commercial searches, not just their own brand name. Starter suits a new site that needs the basics done right. Growth suits an established site ready to compete on content and links. Premium suits competitive categories that need an always-on engine.
How we run it: baselines are recorded in week 2 before anything changes, so movement is measured against a real starting point rather than a claim. The keyword set is agreed with you up front, and reporting shows position and traffic against that agreed list rather than a chart of impressions that only ever goes up.
Key takeaway: expect local and long-tail terms to move in 6 to 10 weeks and competitive head terms in 4 to 6 months. Tiers are cumulative, so you can start on Starter and add scope later without redoing setup. SEO compounds fastest alongside Content Marketing and a fast website build.
What is included
Our search engine optimization services fix what is holding the site back, then build rankings with content, links and local signals. Reporting shows keyword movement and traffic, not vanity charts.
Ad spend not applicable. Content is written in-house by our team, not spun.
Who this is for
New businesses that need the visibility basics done right the first time.
Established sites ready to compete on content and links.
Competitive categories that need an always-on SEO engine.
FAQ
Local and long-tail keywords usually move in 6 to 10 weeks. Competitive head terms take 4 to 6 months. We share the baseline in week 2 so progress is measurable against it.
No, and neither should anyone else. We commit to the work, the reporting and the keyword set we agreed on.
Our content team, briefed from the keyword research. You approve topics before anything is published.
Yes. Tiers are cumulative, so an upgrade to our search engine optimization services adds scope without redoing the setup work.
Pricing for our search engine optimization services follows the tier you pick rather than a single rate card, and combo pricing applies once SEO runs alongside another service. Send the keyword set you care about and you get scope, timeline and price back in one document.
They answer different questions. PPC buys traffic this week, while SEO compounds and gets cheaper per lead over time. Clients who need enquiries immediately usually start with PPC Advertising and layer SEO underneath it.
Yes. Google Business Profile setup and optimisation is included from Starter, and Growth and Premium add 20 local directory citations. For a shop or clinic that is usually where the first calls come from.
The on-page work, content and citations stay on your site and keep working. Rankings drift over time without ongoing content and links, which is why we do not recommend treating SEO as a single-quarter project.
Published 30 May 2024. Last updated 29 August 2026.
Further reading
Tell us your tier and we will send scope, timeline and price in one document.