Meet customers on the channel they check the most.
The short answer
WhatsApp marketing is the use of the official WhatsApp Business API to reach customers on the app they already check dozens of times a day, with broadcasts to an opt-in list, a catalogue, and automated replies to the questions your team answers all day. It is not the same as the free WhatsApp Business app.
Who it is for: businesses that already take bookings, orders or enquiries by message, which covers most restaurants, clinics, salons and retailers. It is a fit if you have or can build an opt-in list. It is not a fit for cold messaging, which gets numbers blocked.
How we run it: we set up the official API, which allows broadcasts to large lists, chatbots and multiple agents on one number. Message templates are submitted to Meta for approval and we handle that process. Growth and Premium flows can capture an order or a booking and hand it to your team or CRM.
Key takeaway: Meta charges per delivered message and the rate varies by message type, so we show the estimate before launch and the actual in monthly reporting alongside your other channels. WhatsApp is the closing channel for the traffic that SEO and PPC Advertising bring in.
What is included
Official WhatsApp Business API setup, broadcast campaigns and a chatbot that captures leads and answers the questions your team repeats all day.
Meta charges per delivered message. Those costs are billed to you at actual cost.
Who this is for
Businesses that want a proper business number and auto replies.
Retail and F&B running offers and order updates to a growing list.
Teams that need WhatsApp connected to their CRM and sales process.
FAQ
Yes. We set up the official API, which allows broadcasts to large lists, chatbots and multiple agents on one number.
Not if the list is opt-in and the templates are approved. We handle template approval with Meta.
Growth and Premium flows can capture an order or a booking and hand it to your team or CRM.
Meta charges per delivered message, and the rate depends on the message type (marketing, utility or authentication). We show the estimate before launch and the actual in monthly reporting.
A number that is not already registered on the regular WhatsApp Business app is required for the API. Most clients use a new business line, which also keeps personal chats separate.
Through checkout, the website, a QR code at the counter and existing customer records where consent is clear. We set the capture points up as part of onboarding.
Yes, and that is the point. Replies land with your team or the chatbot, so a broadcast becomes a conversation rather than a one-way message.
Our management fee follows the tier, and Meta's per-message charges are billed to you directly at cost, the same way ad spend works on PPC Advertising.
Published 30 May 2024. Last updated 29 August 2026.
Further reading
How WhatsApp Status ads work in Meta Ads Manager, what you need to run them, their targeting limits, and a simple way for a local business in India to test them.
How WhatsApp broadcast messages work: the 256-contact limit, why recipients must save your number first, and when the Business API is the better choice.
Set up a WhatsApp Business catalog step by step: product details, prices, collections, share links, and how local shops turn browsing into real orders.
Tell us your tier and we will send scope, timeline and price in one document.
