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Notes on Marketing That Actually Ran

What we learn running campaigns for South Delhi businesses. Budgets, channels, mistakes and what we would do differently.


Written by the people running the accounts.

Two posts a week, no filler.

How Much Should a South Delhi Business Spend on Digital Marketing in 2026?

Real numbers from accounts we run: what a clinic in GK, a cafe in CR Park and a broker in Saket each spend, what they get back, and the point where extra budget stops helping.

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SEO vs PPC: Which Should You Prioritize First?

If you need leads this month, one of these is the wrong answer. Here is how we decide with new clients.

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5 WhatsApp Marketing Mistakes Local Businesses Make

Broadcasting to a cold list is the fastest way to get blocked. Four other habits to drop.

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What a Google Business Profile Can and Cannot Do for You

It will bring calls from two kilometres away. It will not fix a slow website or bad reviews.

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Reels vs Static Posts: What Is Actually Driving Engagement Right Now

Reach numbers from eight accounts we run, split by format and by category.

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A CR Park Cafe Went From 40 to 220 Weekend Covers

What we changed on Instagram, Google and WhatsApp over one quarter, in order.

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The Two Emails Every Local Business Should Automate First

A welcome message and a 30 day nudge. Both take an afternoon to set up.

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