Digital marketing blogs drawn from campaigns we actually ran. Budgets, channels, mistakes and what we would do differently.
The short answer
The Leyscale blog is a working log of campaigns we actually ran: what a given budget bought, which channels earned their place, the mistakes that cost money, and what we would do differently. Posts are written by the people running the accounts rather than a content desk with no access to the numbers.
Who this is for: owners and marketing managers deciding where the next rupee should go, and anyone comparing channels before committing to one. If you would rather have this run for your business than read about it, Services is the shorter route.
Key takeaway: expect specifics rather than listicles. Budgets, timelines and real channel mixes, with the reasoning shown so you can apply it yourself if you want to. Pricing rules are on Packages and the rollout is on How We Work.
What is email marketing? A plain-English guide for small businesses: the main types, real examples, the consent rules in India and a simple first plan.
What an online reputation management company can and cannot do about bad Google reviews: the removal process, replies, genuine review requests and red flags.
How WhatsApp Status ads work in Meta Ads Manager, what you need to run them, their targeting limits, and a simple way for a local business in India to test them.
Hospital marketing that stays ethical and effective: local search, doctor profiles, reviews and patient communication for hospitals and clinics in NCR.
Website development cost in India: what really drives the build fee, the hosting renewal jump, GST at 18%, and how to check whether your quote is fair.
How WhatsApp broadcast messages work: the 256-contact limit, why recipients must save your number first, and when the Business API is the better choice.
Set up a WhatsApp Business catalog step by step: product details, prices, collections, share links, and how local shops turn browsing into real orders.
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Get a Free QuoteFAQ
Our digital marketing blogs go up twice a week when the pipeline is full, and less when client work takes priority. We would rather skip a week than publish filler.
The specialists running the accounts, edited before publishing. Nothing is outsourced to a content mill.
Yes. If you want our digital marketing blogs to cover your own channel mix, send the question over. It is usually a question other people have too.
Only with permission, and usually anonymised by category rather than by name, for example a clinic in GK or a cafe in CR Park.
Claims about how a platform behaves are checked against that platform own documentation, such as Google Search Central, before publishing. Client numbers come from GA4, Search Console and the ad platforms own reporting.
No. Everything here is written in-house, and we do not sell or swap links. It is the same policy we apply to client sites.
Quote it with a link back and that is fine. If you want a piece rewritten for your own audience, that is what Content Marketing is for.
Published 30 May 2024. Last updated 29 August 2026.
