Build a community that engages, shares and buys.
The short answer
Social media marketing is the work of planning, producing and publishing content on the platforms your customers already scroll, then replying to the people it brings in. At Leyscale that covers the calendar, the posts themselves, and comment and DM responses, with festival moments and local trends built into the plan rather than bolted on late.
Who it is for: retail, food and beverage, clinics and studios that need a current feed and a reply within hours rather than days. Starter fits a business that needs a consistent presence. Growth adds volume and testing. Premium adds a monthly shoot and full weekday coverage.
How we run it: the calendar goes to you a week ahead, so nothing goes live unseen. Hindi and English captions are standard and Bengali is available on request when your audience calls for it. Comments and DMs are answered in your voice, with anything sensitive escalated rather than answered from a script.
Key takeaway: on Starter and Growth we work with your existing photos and brief your team on what to capture, while Premium includes one shoot a month. Social works hardest when it is fed by Content Marketing and paired with WhatsApp Marketing so an interested follower can actually reach you.
What is included
As a social media marketing agency we plan the calendar, produce the posts, and reply to comments and DMs. Festival moments and local trends are built into the plan, not bolted on late.
Paid boosting budget is billed separately when you choose to run it.
Who this is for
Brands that need a steady, consistent posting rhythm.
Brands with an audience already, ready to push reach and Reels.
Brands where social is the main sales channel and volume matters.
FAQ
Premium includes one shoot a month. On Starter and Growth we work with your photos and product shots, and we can brief your team on what to capture.
You do. The calendar goes to you a week ahead so nothing goes live unseen.
Starter covers business hours. Growth and Premium include full day coverage on weekdays with escalation for anything sensitive.
Yes, Hindi and English captions are standard. Bengali on request, useful for the CR Park audience.
As a social media marketing agency we cover Instagram and Facebook for most clients, with LinkedIn where the audience is B2B. We would rather run two platforms properly than five badly, so the plan names the platforms before anything starts.
Volume rises with the tier rather than being one fixed number for everyone. The calendar you approve each month states exactly how many posts, stories and reels are included.
Paid social sits under PPC Advertising rather than our social media marketing agency service, so budget and management are priced separately from content. Many clients run both, and combo pricing applies.
Yes. As a social media marketing agency we audit what is there, keep what is working and agree a tone guide before changing anything. You keep ownership of the accounts throughout.
Published 30 May 2024. Last updated 29 August 2026.
Further reading
Not all social media marketing services are equal. See what’s worth paying for as a local business owner, what to skip, and what it really costs in India.
Tell us your tier and we will send scope, timeline and price in one document.
